Monster Beverage Corporation
Overview
Monster Beverage Corporation is a holding company. The Company, through its subsidiaries, develops, markets, sells and distributes energy drink beverages and concentrates on energy drink beverages under various brand names. Its Monster Energy Drinks segment primarily consists of its Monster Energy drinks, Reign Total Body Fuel high performance energy drinks, Reign Storm total wellness energy drinks and Bang Energy drinks. Its Strategic Brands segment primarily consists of energy brands such as Predator and Fury. Its Alcohol Brands segment consists of various craft beers, hard seltzers and flavored malt beverages. Its Other segment consists of certain products sold by American Fruits and Flavors LLC, a wholly owned subsidiary of the Company, to independent third-party customers. It also develops, markets, sells and distributes still and sparkling water under the Monster Tour Water brand name. Its other brands include Punch Monster, Juice Monster, Ultra Energy, Samurai and others.
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